Direct marketing - Sales Glossary - Upnify
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Direct Marketing


This refers to the marketing of a product or service directly to the consumer, outside an establishment, through different media, in a personalized manner and with salespeople who are experts in this type of sale and who represent the brand.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.