This refers to the marketing of a product or service directly to the consumer, outside an establishment, through different media, in a personalized manner and with salespeople who are experts in this type of sale and who represent the brand.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.