They are electronic books that are in digital formats, generally PDF, the content is related to the brand and most of them are free when answering a form. This is a strategy widely used to generate leads.
Being digital books provide the advantage of being able to have them when needed, and there are different formats of digital text. These books can be obtained from different platforms or sites, usually provide features, data or text of value that can be a contribution to users. For some companies it is important to have these digital files in order to generate visibility for some users that later can become customers.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.