Email marketing / Mailing - Sales Glossary - Upnify
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Email marketing / Mailing


Email marketing is a technique used by brands to contact their target audience through email. This marketing technique is always based on a strategy from which the actions to be carried out are derived, these include newsletters and mailing.


Email marketing focuses on getting new customers with the message that is disseminated, in addition to developing relationships with current ones, creating interactions, building trust, among other objectives. Emails are a fundamental factor in the growth of any organization, since this means of communication becomes personalized and generates value for customers.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.