In order to sell a product efficiently, it is recommended to connect emotionally with the customer, to create positive emotions in relation to what is being offered. This type of connection is essential for the customer to make a purchase decision.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.