Willingness to connect, generate commitment and share experiences from brands to their consumers. It implies the active participation of consumers in the evolution of the brand, and even their voluntary adhesion to it, leaving behind the passive conception of the consumer.
This term can be defined as the level of commitment that consumers or users have towards the brand, this is a step that goes beyond acquiring a product or service. It is also associated with lasting relationships based on purchasing experience.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.