It refers to the number of words or characters used in each written communication with prospects or customers; email, article, press release, etc. The extension of the text may vary according to the purpose of the text, however, all the information must be communicated without making a very long and boring text for the reader, but care must also be taken not to omit any important information.
Text extensions are usually used to reinforce the information of the main content. It is important not to make unnecessary use of these, as the message could be confusing or lose the main context of the communication.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.