The maximum limit of the budget allocated for a given period, generally one year. It includes current and investment expenses.
The ceiling can be applied to the expenses of an entire company or segmented to the different departments of the organization.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.