Follow-up is one of the most important parts of the sales process, basically it is about not leaving your prospect alone, giving him the right information and attention so that he gets closer to the purchase decision.
Practically any action that contributes to achieve the sale can be considered as a follow-up, from making a call to your prospect, sending him an email or having an appointment with him to clarify his doubts.
Keeping a record of the follow-ups you do with your prospect will help you provide him with customized support. In this article you will find some tips for a professional follow-up and increase your chances of making a sale.
We also share with you this follow-up guide that contains the 8 essential steps to generate an effective follow-up.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.