Gross Sales - Sales Glossary - Upnify
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Gross Sales

Gross sales refer to the total amount of money a company generates from sales, before deducting any expenses or taxes. Gross sales are often used to measure the overall performance of a company's sales efforts and can be an important metric for investors, as it reflects the company's ability to generate revenue.

To calculate gross sales, you would simply add up the total amount of money the company has made from sales over a given period of time. This includes all sales of products or services, regardless of whether they were paid for in cash, with a credit card, or through some other form of payment.

It is important to note that gross sales do not take into account the costs associated with producing and selling the products or services, such as the cost of goods sold (COGS) or operating expenses. To get a more complete picture of a company's financial performance, it is necessary to look at other metrics, such as net sales (gross sales minus returns, discounts, and allowances) or gross profit (gross sales minus COGS).

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.