Growth hacking is a process of rapidly experimenting with different marketing tactics and techniques to find and scale a successful strategy that drives growth. It is an approach that focuses specifically on identifying and leveraging opportunities for rapid growth, often using data and technology to find and exploit new channels and tactics for reaching and acquiring customers.
Growth hacking is often used by startups and small businesses that want to quickly grow their customer base and revenue, but it can also be used by larger organizations looking to accelerate their growth. It involves testing and iterating on different marketing strategies and tactics, and using data to determine which ones are most effective in driving growth. Growth hackers typically look for creative and unconventional ways to reach and engage with customers, and they often use a variety of online marketing channels, such as social media, email marketing, content marketing, and search engine optimization (SEO).
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.