The growth rate of a company is the rate at which its sales or profits are increasing over a given period of time. It is a measure of how quickly the company is growing and can be expressed as a percentage or as a dollar amount.
There are several different ways to calculate a company's growth rate, depending on the metric being used. For example:
Growth rate is an important metric for investors, as it can provide insight into the health and potential of a company. A high growth rate can indicate that a company is experiencing strong demand for its products or services and is well-positioned for future success. On the other hand, a low or negative growth rate can signal that the company is facing challenges and may not be performing as well as its competitors.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.