Guerrilla selling is a sales strategy that uses unconventional and low-cost tactics to reach potential customers and close sales. It is a way of selling products or services that is designed to be quick, low-cost, and highly effective, often using unconventional methods to reach and engage with customers.
Some examples of guerrilla selling tactics might include:
Guerrilla selling is often used by small businesses and startups that don't have a lot of resources to invest in traditional marketing and advertising efforts. It is a way of reaching potential customers in an unconventional and low-cost way, and it can be especially effective for businesses that are selling products or services that are new or unique, and that may not be well-known to the general public.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.