Guerilla Selling - Sales Glossary - Upnify
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Guerilla Selling

Guerrilla selling is a sales strategy that uses unconventional and low-cost tactics to reach potential customers and close sales. It is a way of selling products or services that is designed to be quick, low-cost, and highly effective, often using unconventional methods to reach and engage with customers.

Some examples of guerrilla selling tactics might include:

  • Cold calling: Making unsolicited phone calls to potential customers in an effort to generate leads or close sales.
  • Door-to-door sales: Visiting potential customers at their homes or businesses in an effort to sell products or services.
  • Street vending: Setting up a temporary sales booth or stand on a busy street or public area to sell products or services.
  • Trade show marketing: Promoting products or services at trade shows or industry events in order to generate leads and close sales.
  • Pop-up shops: Setting up temporary retail spaces in high-traffic areas in order to sell products or services.

Guerrilla selling is often used by small businesses and startups that don't have a lot of resources to invest in traditional marketing and advertising efforts. It is a way of reaching potential customers in an unconventional and low-cost way, and it can be especially effective for businesses that are selling products or services that are new or unique, and that may not be well-known to the general public.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.