The practice of bloggers to participate as guests on someone else's blog, in order to generate relevant traffic to the website.
Link building technique applied in SEO strategies, this in order to generate a profit by getting a link on another domain, in exchange for doing the same on the blog. It is also considered a diffusion strategy, since it is promoting the personal brand.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.