Heuristic Evaluation - Sales Glossary - Upnify
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Heuristic Evaluation

A heuristic evaluation is a method of assessing the usability of a user interface that is conducted systematically and based on established principles, known as heuristics. These heuristics are general guidelines that help identify common usability issues in an interactive system.

The heuristic evaluation process generally involves a team of expert evaluators who examine the user interface for potential usability problems. Each evaluator applies the heuristics independently and then meets to discuss and compile a list of identified issues. These issues can range from visual design problems to difficulties in navigation or interaction with the system.

Heuristic evaluations are quick and relatively inexpensive compared to other usability assessment methods, such as user testing. However, it is important to note that heuristic evaluations do not replace the need for user testing, as the latter provides more detailed information on how real users interact with the system.

To conduct an effective heuristic evaluation, it is important to follow some key steps:

  1. Selection of evaluators: It is crucial to have a team of evaluators who are experts in usability and user interface design.
  2. Definition of heuristics: Establish a set of relevant and applicable heuristics for the system being evaluated.
  3. Conducting the evaluation: Each evaluator examines the user interface individually, identifying usability issues based on the established heuristics.
  4. Compilation of results: Evaluators meet to compare and discuss the identified issues, and a consolidated list of problems is created.
  5. Presentation of results: A report detailing the identified usability issues is generated, and possible solutions are recommended.

A heuristic evaluation is an important technique in user interface design, as it helps quickly and effectively identify usability issues. By combining this technique with user testing, designers can significantly improve the user experience and effectiveness of interactive systems.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.