Infomediaries - Sales Glossary - Upnify
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Infomediaries, a term derived from the combination of "information" and "intermediary," represent entities or platforms that facilitate the flow of information among various stakeholders in a system or market. These specialized intermediaries play a fundamental role in facilitating the collection, processing, and distribution of relevant data, providing an efficient channel for the transmission of specific information.

In the digital context, infomediaries play a crucial role in gathering, organizing, and sharing data among users, businesses, and other entities. Their primary goal is to simplify the search and access to valuable information, acting as intermediaries that connect data providers with those seeking to use that information to make informed decisions.

Infomediaries address a variety of areas, including commercial data intermediation, market information, consumer data, and sectoral analysis. Some infomediaries also offer aggregation and analysis services to enhance the utility of the collected information, providing stakeholders with a deeper understanding of the data and its implications.

The emergence of infomediaries has been driven by the increasing importance of data in business and strategic decision-making. Their ability to simplify the complexity of data and facilitate its efficient exchange significantly contributes to operational effectiveness and knowledge generation across various sectors of contemporary society. In an increasingly digitized world, infomediaries are positioned as key players in the information economy, facilitating the transformation of data into actionable insights for individuals and organizations.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.