Inverted pyramid - Sales Glossary - Upnify
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Inverted pyramid


It is a journalistic technique adopted to the sales and marketing field. It consists of placing the core of the information in the first paragraph and the complementary details are written below in order of greater to lesser importance. The inverted pyramid is used to help the reader select the most important data of each piece of information.


In sales, this technique is used to write texts that motivate sales, prioritizing the most relevant information about the product in the headline and the first paragraph to be later complemented with secondary data that will convince the reader to make the purchase decision.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.