Landing Page - Sales Glossary - Upnify
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Landing Page


It is a independent page to the main website that has a main objective and a special call to action. It is specifically designed to receive traffic from marketing campaigns and convert visitors into leads or bring them one step closer to the sale.


It must be structured in a strategic way, this will depend on the visualization that you want to obtain from the users that visit the site, in addition, the "calls to action" must be located in the foreground, since most of the users stay only in the upper part of the landing page.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.