Layout - Sales Glossary - Upnify
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Within the realms of sales and e-commerce, the term "layout" pertains to the visual and structural composition or configuration of an online store or website. This design dictates the manner in which visual components like images, text, buttons, and other graphical elements are displayed on the webpage. The layout exerts a substantial influence on the user experience, the ease of use, and the efficiency of a website in fulfilling its goals, whether those objectives involve product sales, information presentation, or lead generation.

Some key elements of a layout include:

  1. content layout: Defines the location and order of elements on the page, such as the header, navigation menu, main content, images, call-to-action buttons, and footer.
  2. White space: Proper use of white space or "air" on the page can make information more readable and improve visual organization.
  3. Typography and style: Typeface, text size, colors and other stylistic aspects contribute to the aesthetics and readability of the site.
  4. Responsiveness: The layout should be adaptable to different screen sizes, ensuring a consistent experience on mobile devices, tablets and desktop computers.
  5. Visual hierarchy: The layout should highlight the most important elements and guide users through the page intuitively.
  6. Accessibility: Web accessibility must be taken into account to ensure that all people, including those with disabilities, can use the site effectively.

An effective website layout is crafted in alignment with the unique requirements and goals of the company or online platform, aiming to enhance user satisfaction, convert visitors into customers, and sustain customer loyalty. Proficient layout design stands as a pivotal factor contributing to the triumph of an online store or website within the fiercely competitive e-commerce landscape.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.