It is an automated marketing technique oriented to the education and maturation of business opportunities (leads) to achieve a defined objective, usually consisting of the purchase of a product or service.
This technique is based on the creation of valuable relationships and the accompaniment of the user's buying process. We can define it as the connection between the marketing and sales area, as its name indicates, it helps to generate leads, the success is focused on the personalization of the communications sent to the users.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.