Lead - Sales Glossary - Upnify
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In the realm of sales, the term "lead" pertains to an individual who has provided their contact details through a form on a landing page.

Leads can originate from various sources, including advertisements or organic searches on platforms such as Google.

Managing these leads is commonly done through a CRM (Customer and Lead Management Software) system. For instance, Upnify CRM allows you to seamlessly integrate your contact form and store prospect data for enhanced tracking capabilities.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.