Lean Startup is an innovative entrepreneurship methodology primarily focused on generating ideas that align with customer needs.
The core concept is to develop a viable product that undergoes testing by potential customers. If the feedback is positive, the focus shifts towards creating a business model to bring the product to fruition.
This approach empowers companies, particularly startups, to design their offerings without the requirement of significant initial funding or high launch expenses. It also enables shorter development cycles and continuous progress measurement.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.