An agreement between two companies, where one of them requests the use of certain content, production process, distribution or image of the other company. The purpose of licensing is to increase its market and increase sales.
To carry out this task, the following requirements must be met: the trademark must be registered and both parties involved must enter into a licensing agreement, as well as legal and economic independence.
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The Three-Brain Theory in Neuroscience
The brain is classified into three parts that act as separate organs with different cellular structures and functions. Although the three parts of the brain communicate with each other and share findings, each has its own function.
1.- Neocortex: Processes hard data, it is the rational part of the brain.
2.- Limbic: Processes emotions and visceral feelings.
3.- Reptilian: This brain is in charge of making decisions, it will usually choose the option that requires the least effort.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.