A logo is a graphic element or symbol that visually represents a company, organization, product, or brand. This symbol is designed with the intention of being distinctive and memorable and plays an essential role in the identity of the entity it represents. A logo is a fundamental part of a company's branding or brand strategy, as it helps communicate its personality, values, and purpose visually and quickly.
Logos typically consist of a combination of graphic elements, typography or text, and often incorporate specific colors. The choice of these elements is made strategically to convey a message or create an emotional connection with the target audience. For example, logos can be simple and elegant, like the iconic Apple logo, or more complex and detailed, like Starbucks'. Additionally, the colors used in a logo can evoke specific emotions and associations; for example, red may denote passion and energy, while blue can convey trust and professionalism.
A good logo should be versatile and functional in various contexts and media, from business cards to websites and billboards. It should be easily recognizable and legible in different sizes and in both black and white and color. Simplicity and memorability are key, as an effective logo allows the audience to quickly identify and associate it with the brand it represents.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.