The term coined by Kevin Roberts, "Lovemarks," encapsulates the position of a brand within a culture. By appealing to the senses, a company captivates consumers and establishes enduring and loyal relationships, fueled by emotional connections.
This concept frequently arises when brands strive to engage their consumers or users, recognizing the significance of fostering emotional bonds to cultivate brand loyalty and ensure sustained organizational growth.
Several characteristics are associated with this concept, representing essential elements when devising a strategy to implement it. These include patience, perseverance, vision, values, and emotions, among others, which contribute to the successful establishment of connections with consumers.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.