A factor that helps determine the price of products. When a good is plentiful, prices are generally low, but if a good is scarce its price will be high.
An example is the case of gasoline in Saudi Arabia, where gasoline is cheap, while in countries such as Mexico or Colombia, gasoline is more expensive.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.