Market segmentation - Sales Glossary - Upnify
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Market segmentation


Dividing customers into groups based on their needs is known as market segmentation. This process consists of classifying people with similar needs into individual and identifiable groups in order to target communication and sales strategies to the specific needs of each segment.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.