This refers to obtaining a small niche population that is part of your target market and is willing to buy a product.
It can also refer to starting with a high price for products or services, in order to cover innovation and distribution costs, starting with the most interested customers. Skimming the price is equal to the virtue of the life cycle of the products or services, it is possible to penetrate more massive segments.
It is essential to have an established brand to use price skimming, so that early adopters will quickly learn of the existence of a new product.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.