It involves the use of ATL (Above the Line) and BTL (Below the Line) marketing strategies. The recent consumer trend in the market requires the integration of both ATL and BTL strategies to obtain better results.
This kind of marketing strategy delivers both a wide reach and a focus on conversions.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.