Means or channels - Sales Glossary - Upnify
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Means or channels

These are the channels through which messages or announcements are sent to the public, i.e., they are the different alternatives through which a communication process with prospects or customers can be started. Some examples are email, article, telephone, social networks or face-to-face communication.

Also considered as the source of dissemination of any company or business, it is important that the communication that is issued through these channels is correct, this will avoid confusion with customers or users and there is a greater chance that the message is retained and accepted.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.