In the realm of effective communication, there exist multiple components, one of which is the message. This refers to the substance or information that the sender intends to convey to the receiver.
The message must be strategically organized and carry inherent value within its content. It can also be defined as the core of communication, representing the information transmitted from the sender to the receiver through a designated channel or medium. The message serves as a fundamental element in any communication exchange.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.