Artificial neural networks - Sales Glossary - Upnify
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Artificial neural networks

Artificial neural networks are computational models that draw inspiration from the functioning of the human brain. These networks consist of interconnected artificial neurons, organized in layers, with each neuron receiving input, performing mathematical operations, and generating output transmitted to other neurons.

In the realm of digital marketing, artificial neural networks find extensive applications in tasks such as pattern recognition, data classification, product recommendation, natural language processing, and predicting user behaviors. These networks possess the capacity to learn from data through a process known as training, wherein connection weights are adjusted to minimize the discrepancy between expected and actual outputs.

The architecture of an artificial neural network can vary, typically comprising an input layer, one or more hidden layers, and an output layer. The number of neurons in each layer and the connections between them dictate the information flow within the network.

The training of an artificial neural network entails presenting it with input data and corresponding expected outputs, and subsequently adjusting connection weights using optimization algorithms. Once trained, the neural network can generalize its knowledge and make predictions on new input data.

To sum up, artificial neural networks serve as machine learning models that emulate the neural networks found in the human brain. Within the realm of digital marketing, these networks excel in tasks like pattern recognition, classification, recommendation systems, and predictive analytics. Their ability to learn from data empowers them as powerful tools for decision-making and optimization of marketing strategies.


The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.