Neuromarketing - Sales Glossary - Upnify
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Neuroselling, also known as neuromarketing, is the application of neuroscience principles and research to the field of sales and marketing. It involves using insights from brain science to better understand consumer behavior, decision-making processes, and emotional responses to marketing messages and sales tactics. The goal of neuroselling is to create more effective sales and marketing strategies that resonate with consumers on a neurological level, ultimately driving better results.

Key aspects of neuroselling include:

  1. Understanding Brain Processes: Neuroselling seeks to comprehend how the brain processes information, makes decisions, and responds to various stimuli, including advertising, branding, and sales presentations.
  2. Emotional Impact: It emphasizes the role of emotions in decision-making and aims to create marketing and sales materials that evoke positive emotional responses from consumers.
  3. Cognitive Biases: Neuroselling takes into account cognitive biases and heuristics that influence consumer choices, enabling sales and marketing professionals to leverage these biases for persuasive messaging.
  4. Neurometrics: It often employs neurometric techniques like EEG (electroencephalography) and fMRI (functional magnetic resonance imaging) to measure brain activity in response to marketing stimuli.
  5. Storytelling: Neuroselling emphasizes the power of storytelling to engage consumers and create memorable brand experiences.
  6. Sensory Marketing: It considers how sensory experiences, such as visuals, sounds, and scents, impact consumer perceptions and decisions.

Neuroselling aims to create marketing and sales campaigns that align with the brain's natural processes, making them more appealing and persuasive to consumers. By leveraging insights from neuroscience, businesses can enhance their sales strategies, improve customer engagement, and increase overall effectiveness in the competitive marketplace.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.