The Theory of the Three Brains in Neuroscience - Sales Glossary - Upnify
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The Theory of the Three Brains in Neuroscience

The brain can be categorized into three distinct parts, functioning as separate organs with unique cellular structures and roles. While these three parts of the brain maintain communication and exchange information, each one performs its own specialized function.

Neocortex: It is responsible for processing concrete information and data, serving as the rational aspect of the brain.

Limbic System: This part processes emotions and visceral sensations, playing a key role in emotional experiences.

Reptilian Brain: It is responsible for decision-making and tends to favor options that require minimal effort.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.