Distortions that are produced in the communication process. It is also defined as unwanted signals that occur randomly and are added to the original communication, causing discrepancies or differences that make it difficult for the receiver to understand the message.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.