refers to all actions that are aimed at creating and building your brand identity on the Internet. Online presence includes image, reputation and all the communication and marketing activities that take place in the Internet world.
Presence also includes branding, customer service, trend detection and digital marketing. According to some authors, to consolidate online presence, three main factors are needed: website, social networks and promotion. For others, however, online presence will be determined by the type of company and its objectives.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.