Organizational Culture - Sales Glossary - Upnify
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Organizational Culture


Organizational culture is understood as the set of ideologies, symbols and core values that are shared throughout the company and that influence the way it conducts business. Although it is an internal factor of the company, it is indirectly related to sales because what happens inside the company is a reflection of how it will communicate externally with its customers and prospects; in addition, the employees of a company are considered the main promoters of the brand.


We can also say that they are the set of perceptions, feelings, attitudes, habits, beliefs, values, traditions and forms of interaction within and between the existing groups in all organizations. Thus, they are the values understood among the members of the same organization and that distinguish them from others.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.