Pain points - Sales Glossary - Upnify
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Pain points


These are the needs, concerns or problems that a customer or company has.


Pain Points are useful for empathizing with consumers, creating content for social networks and websites, convincing them in sales sessions and targeting the right prospect.


They also help to identify bad customer experiences with a product or service, this is crucial to the success of the organization. These occur when users' needs are not met or they do not find a solution to their pains.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.