Persuasion - Sales Glossary - Upnify
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Persuasion


Persuasion is the ability that people have to transmit ideas and that these are spread by those who act as receivers of them, that is, it is the ability that human beings have through a relationship, to convince others. Persuasion applied in sales refers to the ability of salespeople to transmit the benefits of their product or service to their potential clients with the objective of closing the sale and converting their clients into brand promoters.


This is a remarkable ability of salespeople, since thanks to it they can generate a fluid communication and get the customer or prospect to continue or to achieve the sales process.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.