It is a type of text that is distinguished from the others by its purpose of convincing the reader. In the case of sales, its objective is to convince the consumer to purchase a certain product; this is achieved through the construction of solid arguments that will form part of the rhetoric of our discourse, and will serve to present certain reasoning that demonstrates what we say and serves to convince the interlocutor or reader.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.