The action of offering the same product to different buyers at different prices. The price for each buyer will depend on different factors such as order size and/or geographic location.
This practice is mostly used in marketing, in economic terms it refers to: two sales will be discriminatory when two different price-to-marginal cost ratios intervene. Two sales of equal price can be discriminatory if the rate of return is different when offering to both consumers.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.