It is a framework that aids in determining and categorizing buyers based on their emphasis on differentiation value and price sensitivity. Depending on the level of these variables, consumers can fall into the following categories:
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.