Pricing is a strategic challenge with a direct impact on profitability. It requires extensive information and the right perspective.
The most important responsibility is pricing and this refers to the act of gathering information, performing quantitative analysis and revealing an accurate understanding of the range of prices that are likely to yield positive results.
"The art of pricing is the ability to influence consumer price acceptance, adapt pricing structures and align pricing strategy with competitive strategy, marketing strategy and sales strategy."
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.