Proptech - Sales Glossary - Upnify
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Proptech


Proptech, or real estate technology, refers to the use of technology to transform and enhance services in the real estate and property management industry. This innovation encompasses a wide range of technologies, such as mobile apps, online platforms, data analytics, artificial intelligence, and virtual reality, among others, that are changing the way properties are bought, sold, rented, and managed.


In commerce and sales, proptech has revolutionized the way real estate transactions are conducted. For example, platforms like Zillow and Trulia allow buyers to search for properties online, view photos and videos, and get detailed information about listings. This has simplified the property search process and made it more accessible to a broader audience.


Another example is the use of technology to enhance the customer experience in the buying or renting process. For instance, some companies offer virtual property tours using virtual reality technology, allowing clients to explore a property as if they were there in person. This not only saves time and money but also makes the process more convenient and accessible for customers.


In terms of property management, proptech has made it easier for landlords and managers by providing tools to manage properties more efficiently. For example, there are platforms that allow landlords to track the income and expenses of their properties, manage lease agreements, and communicate with tenants more effectively.


In terms of property management, proptech has made it easier for landlords and managers by providing tools to manage properties more efficiently. For example, there are platforms that allow landlords to track the income and expenses of their properties, manage lease agreements, and communicate with tenants more effectively.


Proptech is a rapidly growing field that is transforming the real estate industry and offering new opportunities in commerce and sales. By leveraging technology, real estate companies can improve the customer experience, optimize their operations, and open new avenues for growth and profitability.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.