Purchase process - Sales Glossary - Upnify
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Purchase process


These are the stages a person goes through from the moment he/she realizes he/she has a need until he/she purchases a product or service to solve that need. These stages are awareness, research, decision and action, in that specific order.


In addition to the stages mentioned above, this process goes through the following phases:


Need recognition


Information search


Option evaluation


Purchase decision


Post-purchase evaluation


Facilitating the buying process for customers and offering a user experience increases the chances that they will recommend your brand.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.