This refers to the active presentation of the product at the point of purchase. It is the set of advertising and promotion techniques integrated in order to increase the profitability of the point of sale.
The communication for these points of sale must be clearly supported with what you want to convey so that the message achieves user retention, besides being the main means of dissemination for many consumers, it is important that the strategy for this medium is synchronized with the objectives of communication, in this way a correct distribution will be achieved.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.