The person who receives the information, in this case the prospect or customer.
It refers to obtaining or assimilating something. In communications, the receiver is the one who receives the message sent by a transmitter or receiver. The message must be structured in a clear and concise way, in this way the receiver interprets it for its understanding.
There are also digital receivers, which can be devices that capture signals, for example: the radio.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.