The price of a good that is sold directly and individually to each consumer, not for resale through a third party.
It is also defined as the final activity in the distribution chain. This sale is composed of retail products and services and the products are purchased for personal use.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.