It is the financial principle that contrasts the profit obtained and the investment made, that is to say, it represents a mechanism of analysis, from the financial point of view, of the performance of the company, project or activity.
It is a metric of analysis that allows us to know the amount of money we have generated with an action, it is useful to know if we have lost money and time or if we have obtained a good result from it.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.