Roles of the Modern Salesperson - Sales Glossary - Upnify
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Roles of the Modern Salesperson


The task of selling requires more and more knowledge and dedication. Modern salespeople have to adapt to the new situations of a changing market.


Currently, there are eight types of activities that a salesperson performs:


Student: Examines and studies the customer, learns as much as possible from him.


Doctor: He diagnoses the dissatisfactions of his customers and discovers their needs.


Architect: He designs a unique solution and elaborates projects.


Trainer: His main objective is to beat his competition, making offers to the same customer, analyzing his strengths and weaknesses.


Psychologist: Eliminates the client's fears and helps to solve them.


Negotiator: Aims to reach a mutual compromise, not just something that benefits only one party.


Teacher: Ensures that the customer knows how to use the product he bought.


Farmer: Must continue to cultivate customer satisfaction to grow the account.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.