The purpose of every company is to offer a product or service; as sales increase, the company will grow in the market, hence the importance of an adequate sales administration.
Sales administration is the process by which the efforts made by the sales team are directed and the strategies to be followed to achieve the commercial objectives are defined.
Sales management must contemplate the following aspects:
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.